Giorgio Armani S.P.A. is an international Italian fashion house that designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors. The brand markets these products under several, highly-specialized sub-labels including Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans, AX | Armani Exchange, Armani Junior, and Armani/Casa. The Armani name has become synonymous with high-fashion and couture worldwide and is considered one of the most prestigious names in the fashion industry.
A|X Armani Exchange was launched in 1991 in the U.S. and is one of the leading fashion brands in the world today. It is the youthful label created by Giorgio Armani and is known for its provocative ad campaigns. Armani Exchange designs, manufactures, distributes, and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry, and music. It is inspired by street-chic culture and fashionable dance music. Although considered the most accessible Armani brand, Armani Exchange is considered moderately priced in the general market, with the majority of products priced near or over $100 each.