This iconic design house was established in 1921 by the avant-garde Gabrielle 'Coco' Chanel. Known the world over for its signature perfume, No5, the house of Chanel now offers a sensational range of diamond jewelry, fashion-wear, eyewear, fragrances and beauty products. Its range of watches follows the design principles of its creator. The J12 sport range for men and women combines technological expertise with strong design. Inspired by the world of yacht and motor racing, it comprises high tech ceramic, patented triple folding buckles and classic or bejeweled bezels.
Creative Director at Chanel Jacques Helleu followed Coco Chanel's credo, having designed the first Chanel watch named 'Premiere' in 1987. The first model of the Chanel J12 watches line was introduced in 2000. In 2005, Chanel designers introduced the J12 line into the area of Fine Jewelry timepieces - they developed the jewelry watch that was equipped with the tourbillion. Chanel asked experienced Swiss watchmakers to develop the exclusive 'CHANEL O5-T.1' movement. In 2006, the line was joined by Chanel J12 Haute Joaillerie set with 597 baguette-cut diamonds, followed by the creation of the Chanel J12 Tourbillon Haute Joaillerie. In 2007, Chanel launched its first J12 GMT model. In 2008, Chanel initiated the partnership with Audemars Piguet, having developed the 'J12 calibre 3125', equipped with an innovative automatic movement - CHANEL AP - 3125, the fusion of the AP 3120 movement and Chanel 'J12' ceramic.