The creation of Danish Design watches goes back to 1988 when S. Weisz Uurwerken BV found a gap in the market. The demand of modern designs was high and especially the offer in design watches was very small. Scandinavian designs are famous for its simple, elegant and non-obstructive characteristics. One of the first designs of Danish Design is by Danish designer Jan Egeberg. During the years there were various other Danish freelancers designing for this collection.
Danish Design is a term often used to describe a style of functionalistic design and architecture that was developed in mid-20th century. Influenced by the German Bauhaus school, many Danish designers used the new industrial technologies, combined with ideas of simplicity and functionalism to design buildings, furniture and household objects, many of which have become iconic and are still in use and production.
The logo with the “double D” symbolises the unique world of design on every Danish Design watch.