Don Ed Hardy is an American tattoo artist born and raised in Southern California, recognized for incorporating Japanese tattoo aesthetic and technique into his work. Hardy was a pioneer in the pop-culture tattoo-as-art arena and helped usher it into a worldwide boom in tattoo art.
In 2002, Hardy was approached to produce a clothing line based on his art. It quickly gained a fervent following as the high-end Ed Hardy clothing and accessories line. Celebrities such as Madonna, Britney Spears, Kanye West, and many others are frequently seen wearing his unique designs. His celebrity following includes more than 5,000 celebrities, athletes and musicians of all genres.