Fossil was founded in 1984 as Overseas Products International. Their main product was fashion watches with a retro look.
In its earlier days, Fossil watches were known for their mid 50's American era designs and affordability for its customers. Fossil was the first American watch brand to bring value and style to watches, allowing watches to become a must-have item for the wrist. As pop culture changes from year to year, Fossil established a presence in minds of wristwatch users by producing collectibles, some of which are based on popular films or pop culture characters. Previous designs have included: Superman, Batman, Wonder Woman, Elvis Presley, Pirates of the Caribbean, Flash, Green Lantern, Snoopy, Pokemon, Star Wars, Chronicles of Narnia and Disney's Cars.
In 1990, they introduced leather goods under the Fossil brand, and the Relic line of watches. Fossil has been very successful with its own brands and this success has led to companies coming to Fossil to create licensed watch lines. The licensed watch lines that Fossil designs, manufactures, and distributes include Burberry, DKNY, Emporio Armani, Columbia Sportswear, Diesel, Frank Gehry, Philippe Starck, Michael Kors, Callaway Golf, Davis Cup, Marc Jacobs and Adidas. Fossil won awards for "Most Effective Use of Online Creative" and "Best of Show" awards for the 6th Annual DFWIMA Excellence in Interactive Marketing.