Latin for "Invincible", Invicta was founded in La Chaux-de-Fonds, Switzerland by Raphael Picard. Picard had the radical notion that fine Swiss timepieces could be offered at modest prices. In 1837 Invicta began handcrafting its first watches and for well over a century this diligent company created manual and automatic winding pieces of exceptional design and construction.
In 1991, the descendents of the Invicta family re-established the brand holding firm to Picard's founding principle of affordable luxury. They recognized that Invicta could provide the watch buying public with unprecedented access to the fine Swiss quality at prices well within their reach.
Still privately owned and operated, Invicta has powered forward with Picard's maverick spirit, and the once small company has grown into a dynamic force worshipped by collectors and feared by the watch-making industry. In the history of Invicta watch, one thing has remained constant: Invicta watches are known for their quality and beautiful design. This is as true today as it was a century ago.
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