Hans Noll came to Biel in 1961, following a broad-based commercial career, and took over the European sales management responsibility for a mid-sized watch factory. In 1963, following a management changeover, he left this company to set up his own business with his wife. As sufficient capital was not available to buy a brand for himself, he used his imagination and blended the founder's name Hans Noll with the word Watch, giving birth to the brand name Hanowa. Already after only a few years, watches were being produced under own management, giving Hanowa right from the outset a reputation for fantasy watches (ring watches, pendant watches, clip watches, watch sets and much more). For the past 15 years, the company has adapted itself to the changing market trend and converted its production over to sports watches. Thus the "Swiss Military" brand was born. Soon afterwards sister brand "Swiss-Eagle" followed, appealing to the same target audience but offering special, exclusive models.
The genuine Swiss Military brand captures the essence of military precision with multidimensional timepieces that sit at the pinnacle of innovation, function and design.
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