TW Steel is a Dutch watchmaker known for its large oversized watches and chronographs. The company was established in 2005 by father and son team Jordy and Ton Cobelens in Holland.
The father and son team has a history in watches which began in 1980 when Ton became a Raymond Weil & Maurice la Croix distributor for the Benelux region, this is when Ton started designing private label watches for airlines such as KLM and Martinair. Ton went onto start a promotions and advertising company who created campaigns for Swatch group in Benelux and market a small Swiss made watch which was popular in Holland and Europe. In 2005 TW Steel was born with his son Jordy as the CEO.
TW Steel's range of watches come largely in 45 mm and 50 mm diameter variants made from stainless steel.
TW Steel has many brand ambassadors such as David Coulthard and Dario Franchitti who are regularly seen wearing the watches on TV and taking part in various promotional activities. TW Steel also sponsors the 2010 Renault F1 team, and has created several F1 special editions with Renault F1 branding. They also sponsor the WTCC driver Tom Coronel.