MOMO began as a manufacturer of luxury car accessories in the early 1980's. Named for Italian racer Giampiero Moretti and Monza, a province of Milan, MOMO specialized in research and development of racing car design. From a desire to define the lifestyle image of the brand, MOMO expanded to fashion accessories, including watches, glasses, helmets, and apparel. Their watches are characterized by a strong sporty feel, with an emphasis on cutting-edge technology, just like the automobiles that serve as their inspiration. Using non-traditional materials, such as titanium, magnesium, and carbon fiber, MOMO watches are distinctively modern. MOMO offers both automatic and quartz movements, chronographs, pilot and diver versions, and digital models for a wide range of options.